Naming

As more and more companies begin to trade globally, a name must transcend national boundaries.

Your brand’s name is its single most important identifier. It becomes intimately linked with the organisation’s operations and, as perceptions are built around it, it comes to embody many emotional aspects as well. It serves as the foundation of a successful brand. The naming process presents a formidable challenge. Why? Because many good names are already taken. To be successful, names must be distinctive, memorable and legally available. As more and more companies begin to trade globally, a name must transcend national boundaries. It must be readily understood, easy to pronounce and free of inappropriate cultural associations. Our proven methodology delivers names which are enduring, relevant, memorable, easy to pronounce and able to be registered in their target markets.