Employees are the life blood that nourishes an organisation and enables it to grow. To succeed in business you must attract talented employees and keep them engaged and in their seats, preferably with a smile on their face and a desire to give extra discretionary effort. Our employer branding activities are centred around helping employers attract, engage and retain these people. To achieve this we define, nurture and manage the image and reputation they wish to grow in the minds of employees. We figure out where the talent is, what presses their hot buttons, and then craft compelling words and images into campaigns that resonate with them and articulate and differentiate the offer. Our objective is to apply cut-through creativity that inspires action, delights, engages, satisfies and signs on the dotted line.
“Cuscal has received a tremendous amount of positive feedback on the employment brand work.”