Brand Guidance System

Brand Guidance System is our comprehensive end-to-end process for researching, defining, creating and managing brands.

Creating and managing brands is serious stuff. Get it wrong and you may just lose your business. Which is why we take it very, very seriously and apply rigorous branding methodologies. Brand Guidance System is our comprehensive end-to-end process for researching, defining, creating and managing brands. Whether we are breathing new life into an existing brand or developing a totally new one, this tried and tested system makes your branding project manageable and controlled. It minimises risk, protects your investment and optimises your brand’s potential for success. It enables us to understand who you are, develop your future vision, define the essence, characteristics and attributes of your brand, position and differentiate it, design ways to express it to your audiences, engage your people with it and document guidelines so that internal brand guardians can manage its ongoing success. It’s also well travelled, having seen front line action in Australia, Europe, Hong Kong, Japan, Malaysia, New Zealand and Singapore.